Covers: Wot’s All this then?

Damn it… you can’t snark them when they’re all this good. *mumbling* Stupid talent. Wouldn’t the e-publishing world be a much prettier, sexier place if all the covers were designed by these folks?

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Ask anyone involved in the publishing field how to catch the attention of readers, and the answer is either attach Stephen King’s name on a book or start the title with “Harry Potter and the…” But in all seriousness, there’s no doubt that cover art is one of the most important factors in capturing a reader’s interest, especially in ebook publishing. A splashy cover can help introduce a talented new author to the masses, while a dull design can take the edge off even the best buzz surrounding a book. Go behind-the-scenes with freelance designers April Martinez, Frauke of Croco Designs, Christine M. Griffin and Anne Cain for a weeklong exposé on the muses and mayhem of creating cover art in this exciting industry.


Day 1: Inspiration: Where Cover Art Magic is Born

April: For me, the author’s words spark the inspiration. Every bit the author writes in the cover request is a breath of life—some hint about the story, some peek into the characters’ lives. Certain descriptions might remind me of images I’ve seen before—other covers, movie posters, illustrations, or photos. Certain phrases might help me with keyword searches of stock, and the search results themselves might give birth to other ideas. I might deduce one thing from another and add an element that adds some texture to the whole, or I might draw on my life experience and overlay my own sense of the subject matter.

Some authors believe that the cover must match their vision of the book exactly, but the fact of the matter is, even readers will see something different upon reading the book, based on their own biases and experiences, so it’s really all about what those words will evoke in people and not what those words were supposed to illustrate from the author’s mind. If I see something that doesn’t match what the author sees, then either the words must change or be clarified, or the author must accept another interpretation of the words.

Anne: Whenever I start working on a cover, I let the mood and theme of the story decide what direction the design will take. If I’m doing a photo-montage, then I’ll look for pictures with the appropriate lighting and shadows, etc. Before I start putting things together, I’ll head over to the Wonderfulest Place on Earth, aka Amazon.com, and take a look at the covers on popular releases in that particular genre. While the technical specs involved in designing for ebooks are a little different than for print books, I try to make the covers for e-releases as eye-catchy as their NY counterparts.

Frauke: I’m an (Erotic) Romance reader. That makes me a happy artist as I can design for the genre and authors I love most. Therefore, I usually get my inspiration from book blurbs and excerpts. Fortunately, my art directors know me so well and send me, besides the cover art forms, the blurb sheets too (Thank you!).

However, also like Anne, I let myself be inspired by covers of NY pubs (my fave cover right now), and beyond that by music or movies. For example take Evanescence’s “The Only One” and “Underworld Evolution” with Kate Beckinsale, and I’m in the perfect mood for designing Dark Fantasy/Paranormal covers.

Christine:

About the Guilty Parties

April Martinez is a freelance artist and graphic designer, art director for Liquid Silver Books, and cover artist for Loose Id. Visit her website here.

Behind CrocoDesigns is one woman who loves crocodiles as much as her design work. She holds a degree in veterinary medicine and has worked in all kind of jobs related to publishing and book promoting. Design was a hobby that’s now a full-time job and she enjoys every minute of it. So if you can’t find her reading the latest romance novel, she sits in front of her computer working on the next project, but always it’s all about the books. Check out her website here.

As a cover artist and illustrator, Anne Cain freelances for several publishers. Whenever she’s not chained to the PC or doodling away in a sketchbook, she spends too much time reading yaoi and watching anime. Check out her gallery here.

[Editor’s Note: Heeeey… where’s Christine? Oh, Annnnnne, what did you do to her?!? I bet she was all funny and witty and brilliant, so the three of you decided to conspire and get rid of her! Bad kitties.]

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Stay tuned for: Day/Topic #2: Guidelines & Expectations [what’s allowed, what not (pink parts, etc.) - publisher’s differences, personal limits, outrageous cover art form wishes, …]

16 Responses to “Covers: Wot’s All this then?”

  1. Anne Cain
    1

    Hey, Anne is guilty of only one thing okay, maybe two or three…or four or five or…more , and she swears it’s not kidnapping Cris! But she has tried to leach some of cover artist John Picacio’s talent through internet-osmosis, the fiendess. :o )

  2. SweetNSourGirl
    2

    Cool article. I had no idea so much work went into a single picture. Amazing pics, too. Love ‘em. :-)

  3. Tumperkin
    3

    Nice post. This would so be my dream job if I had any artistic talent. My favourite covers at the moment hark back to classic pulp fiction but that’s not a style you see much in romance.

  4. Bonnie Dee
    4

    Thanks for doing a cover art week. I love the topic, am always interested in the process, and wish I could do that instead of write. Art was my first major at college but quickly relegated to a minor when I realized how very average my talent was.

    Nothing I love more than a well-designed, eye catching cover. I’m still convinced that the book Twilight would never have sold as well as it has without a cover that just about demands you look inside before walking past.

    The artists you have assembled here are all amazing at their craft.

  5. Teddy Pig
    5

    Croco Design’s web sites are rockin!

    April and Anne’s covers are always striking. I watch the coming soon piles just to catch their latest creations.

  6. Anne Cain
    6

    SweetNSourGirl~ Thanks so much; it’s great to share an inside look at the process with everyone. Creating covers is way more than just putting some text over a photo…it’s art! :D

    Tumperkin~ I love the look of pulp too, and also graphic novel art. Kensington has a couple of books out that feature line drawn artwork (Hell Kat is the title of one, I believe), which I think is awesome. Dorchester’s Shomi line also has some covers like that. Let’s hope this becomes a trend!

    Bonnie~ Are you talking about Stephenie Meyer’s Twilight, with the woman’s hands and apple on the cover? If so, that’s an excellent, eye-catchy design. The symbolism in it is also excellent!

    Teddy Pig~ *bows* You are too kind, my good sir!

  7. Ann Aguirre
    7

    April does amazing work and so does Anne. I am not as familiar with Frauke but I have heard great recommendations.

  8. Croco
    8

    Thank you, Teddy, for loving my websites so much. My roots and main interest will always be website designing, but I love creating covers a lot when time allows. They are like quickies for me, and a nice break from the web stuff. So I hope that you like some of my covers, too.

    Hi Ann, maybe we get too know each other in the future - looking definetly forward to it.

    Thanks again for having us this week.

  9. Jules Jones
    9

    I know April and Anne’s work, because some of it has helped sell *my* books. So I’m grateful to them for that. But April also put together some good advice for authors a few years ago on how to give cover artists the information they need to put together a good cover, and I’m grateful to her for that as well — it’s been very useful to me when filling out cover art request forms.

  10. TA Chase
    10

    I’ve been lucky to be the recipient of awesome covers by both April and Anne. You’ve definitely gathered some of the best cover artists in the business, Bam. :)

  11. Ella/L
    11

    The only thing I ever have against a cover is if someone’s a blond and he/she is clearly brunette in the book. =P

    Otherwise, it’s all fairly snazzy work, you guys. My favorite kind of covers tend to be the ones that are earthy and simple.

  12. Teddy Pig
    12

    “But April also put together some good advice for authors a few years ago on how to give cover artists the information they need to put together a good cover, and I’m grateful to her for that as well”

    Share! What information was this? I have friends that would find it useful.

  13. Barbara Sheridan
    13

    Anne is the bestcover artist evar! But then I admit to being hopelessly biased. ^_^

  14. April
    14

    “But April also put together some good advice for authors a few years ago on how to give cover artists the information they need to put together a good cover, and I’m grateful to her for that as well”

    Share! What information was this? I have friends that would find it useful.

    Teddy, some of what I wrote to help authors help us artists:

    I don’t know if this will help any authors decide what to put on their cover art request forms, but I like to know as much about the book before starting on a cover — synopsis, setting, characters and their motivations, thematic objects, colors, moods, etc. THE STORY! The request forms that have only the driver’s license type of descriptions for the characters’ appearances do absolutely nothing for me. Even if I got the characters’ looks okay, I don’t know what sort of texture and flavor to add to the cover.

    If you are not a visual person, tell me about your book. Sell it to me with your words. Give me as much of the story as you can without actually making me read the entire manuscript. Heck, send me what you sent to your submissions editor before you got offered the contract. Intrigue me. Inspire me. Excite me. Lend me a thousand words around which I can create a piece of art.

    I really do need as much as you can give me, whether it’s ideas or your story’s background, and then I need some leeway on top of that. If all you want is your characters on the cover, give me more information anyway. It helps a lot because whether I use Poser, photos, or painting, the people covers all start to look the same to me unless there’s some texture, detail, and variation to their expression, style of dress, body language, and surrounding objects and setting. There are only so many things you can do to the basic Poser models available, and there are only so many stock photos of sexy people out there. What counts is what they’re imbued with. So tell me about your book. Sell it to me with your words so I know how to sell it to the readers with my images.

    The thing is, there’s usually so much paperwork that the author fills out, the cover art request form being only one of them. I think many authors assume that all these forms will also get to the artist somehow, when that normally isn’t the case. So the blurbs and synopses which the author wrote to sell the manuscript to the editor end up being on other forms and not on the form that the artist actually gets. Result? The artist really doesn’t know much about the book, just the very dry details on the cover form.

    So my basic advice was to treat the cover art request form like a pitch to an editor. You must sell the book to the artist, really inspire the artist to visualize the story such that they can sell the book to the reader and help others to visualize the story as well. :)

  15. Jules Jones
    15

    I’m not a very visual writer and there have been books I’ve written where I had no idea what one or more characters looked like, apart from a very general idea of build and colouring — at least until I saw the cover art. And my cover art sheets often have the POV character described as “x height and build, white Briton, otherwise not described in book”. But I usually copy my synopsis onto the end of the worksheet, so that the artist has a feel for personalities and situation.

    Specific details that matter I *do* make sure are marked on the sheet. For example, I wrote a May-December romance where one of the things the younger man is physically attracted to when he first meets the older man is that his hair is starting to silver at the temples, and he’s made no effort to cover that up. Anne used that detail on the cover, making it clear that it was a May-December romance. This is the sort of thing that makes an author happy…

  16. Anne Cain
    16

    Jules~! I remember reading that detail about Steven and thinking how cool the touch of gray was. :D It’s not very often in yaoi-themed stories that an ‘older man’ is involved (usually, 30 considered ‘old’ LOL).



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